Data Driven Jenny Dearborn Book Hardcover and 33 similar items

Data Driven Jenny Dearborn Book Hardcover with Dust Jacket Non-Fiction 2015 Author: Jenny Dearborn Format: Hardcover Condition: Pre-Owned in Excellent Condition. Some minor wear to edges of dust cover. No other flaws noted. Book itself is in like-new condition. Please see photographs for details as they are considered part of the description. Release Date: 2015 Dimensions: 5.5 x 0.77 x 8.5 inches Weight: 15 oz. (before shipping) No. of Pages: 256 Publisher: Wiley Language: English **Smoke Free Home** SYNOPSIS: A "how-to" guide to boosting sales through predictive and prescriptive analytics. Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization.