"The Intention Economy: When Customers Take Charge" by Doc Searls is a 320-page hardcover book published by Harvard Business Review Press in 2012. This book explores the shift in marketing and customer relations as customers gain more control over the buying process. Searls delves into the implications of this trend for businesses and offers insights on how to adapt to the changing dynamics in the market. With a focus on topics such as marketing, customer relations, and e-commerce, this book is a valuable resource for those looking to navigate the new intentions of the economy.