The Heart of New York 1932 original vintage lobby card on heavy card stock. 11x14 inches. The Heart of New York is a 1932 American pre-Code comedy film starring the vaudeville team of Smith Dale and George Sidney. It was directed by Mervyn LeRoy and based on the Broadway play Mendel, Inc. by David Freedman. Movie lobby cards are a uniquely American creation. They are a hybrid of movie posters and, usually, movie star photos. Back in the early 1910s, the small nickelodeons, where films were first shown, started morphing into larger, more permanent, and more elegant venues.