From our humble beginnings to our position today as the leader of the pretzel industry and a major player in the snack food industry, we celebrate the efforts and innovations of our predecessors and their families and eagerly anticipate many more years of pretzel pride as we continue to be America's favorite pretzel. Crunchy Nutty, all in one Snack. Filled pretzel pieces are flavorful pretzels perfectly filled with real creamy peanut butter.