*Blonde hair has the most delicate hair structure, despite this, colorists have to provide optimal hair quality and spectacular color results. BLONDME, now powered by the Integrated Bonding Technology, offers a unique color range that can be tailored to individual wishes and hair type. With easy, ready-to-use products, brilliant blonde looks can be attainable. *Schwarzkopf ESSENSITY Activating Lotion is used to create suppleness and a natural shine. *Designed to work perfectly with IGORA ROYAL Permanent Hair Color. *IGORA VIBRANCE lasts up to 25 shampoos and is available in 68 harmoniously matching shades. Thanks to the new Moisture Protecting Complex, it now offers up to 100% more INSTAShine plus increased hair protection.