This vintage Saturday Evening Post magazine from 1934 features renowned artist John La Gatta and his stunning photography. The magazine is a monthly publication and includes articles on art and photography, making it a must-have for enthusiasts of the genre. The publication month is July and the year is 1934 . The magazine is categorized under Magazines and Books Magazines, making it a unique addition to any collection. JULY 14 , 1934 SATURDAY EVENING POST THIS ISSUE IS IN GOOD TO VERY GOOD CONDITION COVER ART BY John LaGatta (1894 - 1977) Born, Italy. Original style in US was a flat-color, fade-awayish aspect for Life magazine (though his later Life assignments would show his more free, lush brush work. Famous for his glamour girls from the 20s through the early 40s utilizing a multi-media palette of chalk and wash. Expert in making clothed women look like they were wearing virtually nothing, he was a hit with both fashion and women's magazines (Saturday Evening Post, Ladies Home Journal, Cosmopolitan), as well as advertisers. ARTICLES IN THIS ISSUE NRA ADMINISTRATION BY GENERAL HUGH S. JOHNSON THE CASE OF COLONEL HOUSE BY IRWIN H. HOOVER CURE ALL CURE NOTHING WILL PAYNE CARTOON BY HERBERT JOHNSON CHICAGO 'S ENCORE BY FORREST CRISSEY SHORT STORIES AND SERIAL S MAN IS A WOLF COMRADE BY NORMAN MATSON ILLUSTRATED BY ROBERT W. CROWTHER THE CRYSTAL CHANDELIER BY JOSEPH HERGESHEIMER ILLUSTRATED BY F. R. GRUGER CORFIOTE IDYL BY ELEANOR MERCEIN ILLUSTRATED BY D' ALTON VALENTINE A SAILOR TO THE WHEEL BY BILL ADAMS ILLUSTRATED BY W. J. AYLWARD THE AMATEUR SPIRIT BY RICHARD MACAULAY ILLUSTRATED BY CHARLES La SALLE WOLF DOG BY HAL G. EVARTS ILLUSTRATED BY W. H. D. KOERNER MURDER IN 3 ACTS BY AGATHA CHRISTIE ILLUSTRATED BY JOHN LA GATTA DEPARTMENTS POST SCRIPTS : EDITORIALS : PORTRAIT OF THE ARTIST AS A PREMATURELY OLD MAN BY OGDEN NASH HENRY - CARL ANDERSON 33 TRULY VINTAGE FULL PAGE ADS INCLUDE :: 1934 GENERAL MOTORS 2 PAGE 1934 CHEVROLET 2 PAGE 1934 STUDEBAKER 1934 LAFAYETTE NASH INTERNATIONAL HARVESTER TRACTOR GENERAL TIRE US TIRE US RUBBER COMPANY AMERICAN BRAKE BLOCK WILLARD BATTERY AC SPARK PLUGS JOHNSON 'S WAX HYVIS MOTOR OIL SINCLAIR OIL USED BY 150 AMERICAN RAILROADS ALEMITE OILS PENNSYLVANIA MOTOR OILS ETHYL GASOLINE CORPORATION BELL TELEPHONE SYSTEMS GENERAL ELECTRIC MAGAZINE 2 PAGE AD PHILCO RADIO FRIGIDARE REFRIGERATOR ELECTRO LUX REFRIGERATOR KELVINATOR REFRIGERATOR MAXWELL HOUSE COFFEE CHASE AND SANBORN COFFEE CAMPBELLS SOUP CONSOMME' IPANA TOOTHPASTE BAYER ASPRIN TIN AND BOTTLE VASELINE HAIR TONIC GEM RAZOR AND BLADE NEW YORK LIFE INSURANCE HOTELS STATLER SPUD MENTHOL CIGARETTE BACK COVER - GOLD MEDAL FLOUR THIS ISSUE IS IN GOOD TO VERY GOOD CONDITION WHEN GOING THROUGH THIS ISSUE , 2 X 1 INCH TEARS LOWER EDGE OF COVER I NOTICED OLD CREASES LONG SINCE FLATTENED AND MOSTLY STRAIGHTENED BUT EVIDENT I SAW NO TEARING OR RIPS About The Saturday Evening Post The grand legacy of The Saturday Evening Post has endured for nearly 300 years in part due to the creativity and innovation of its founders, publishers, editors and cover artists. The rich history of the Post has been thoughtfully reaching its readers since a time before America yet existed. The story of The Saturday Evening Post begins with Benjamin Franklin?s Pennsylvania Gazette, first published in 1728, and became known as The Saturday Evening Post in 1821. Initially it was four-page newspaper with no illustrations that daringly tackled political controversy. In 1839, editor George Rex Graham dedicated the publication to morality and various commercial interests. By 1855 the Saturday Evening Post had an impressive circulation of 90,000 copies per year. The modern era of The Saturday Evening Post began in 1897 when famed magazine publisher, Cyrus H. K. Curtis, purchased the magazine for one thousand dollars. Curtis, who also founded The Ladies Home Journal, was well aware of the distinguished legacy of the publication. The legendary George Horace Lorimer, who served as editor from 1899-1936, grew The Saturday Evening Post from 2,000 copies sold per year to over three million by the end of his tenure. Under his leadership, The Saturday Evening Post became the first magazine ever to reach 1,000,000 copies sold. It was Lorimer who conceived of changing the cover from appearing as page one of the magazine to a distinct cover featuring artwork or illustrations. His innovation fueled the popularity of magazine advertising as well as the success of The Saturday Evening Post. Furthering the advent of the magazine cover, The Saturday Evening Post continued to distinguish itself through its cover artwork. These covers, the most famous of which were painted by Norman Rockwell, connected readers intimately with the magazine as a whole. Americans everywhere recognized the art of the Post and eagerly awaited the next issue because of it. On the editorial side, The Saturday Evening Post featured short stories and commentary by such famous authors as F. Scott Fitzgerald, Sinclair Lewis, Ring Lardner and many others. Other notable cover illustrators include J.C. Leyendecker, N.C. Wyeth, Charles Livingston Bull, and John E. Sheridan. In the 1950?s, television?s popularity posed a major challenge to the magazine, and by 1969 The Saturday Evening Post briefly ceased circulation. In 1971, however, it found a new owner and was re-introduced with a focus on health and medical breakthroughs by the Benjamin Franklin Literary Medical Society. Having been at the side of Americans in various forms since 1728, through the events and cultural shifts that have shaped the country?s character, The Saturday Evening Post remains America?s Magazine. THE SATURDAY EVENING POST Magazine is famous for its GREAT EDITORIALS , ILLUSTRATORS AND ART Each issue features articles , stories by famous authors , photographs , and great vintage ads A great magazine that shows you where to go and what you will find around the country , and around the world Lots of Great Pictures and Art Nature, Local Towns, Big Cities, Famous People and Not So Famous People Both Coast, the Midwest , the world Lots of food, towns and travel info. that you can find it in the SATURDAY EVENING POST THIS ISSUE IS IN GOOD CONDITION GRADING GUIDE very good An very good copy overall, which may have one or more of the following: - Small corner bends and/or light creases on cover - Minor binding creases - Very minor spine wear/rubbing - Very light cover scratches - Very light page discoloration Good A good copy overall may have one or more of the following: - Minor spine roll - Loose center page - Light page discoloration - Light rubbing on cover/some pages - Minor page or cover tears/creasing - Minor pen/pencil marks fair A fair copy overall, may have one or more of the following: - Moderate spine roll/wear - Spine wear (typically a separation at top and/or bottom) - A few loose pages - A loose cover - Light to moderate page discoloration - Rubbing on cover - Small cover tears - Folded pages - Cover scratches - Some blunting of corners - Slight water impressions - A few pen/pencil marks THANK YOU FOR SHOPPING WITH BLUE KITTENS WE PREFER PAY PAL ENJOY YOUR PURCHASE THANKS AGAIN BLUE KITTENS SPECIAL NOTE :: IF YOU NEED YOUR SATURDAY EVENING POST RIGHT AWAY I SUGGEST PRIORITY MAIL AS MEDIA MAIL COULD TAKE FROM A WEEK TO SEVERAL WEEKS WE HAVE MANY 1920 's and 1930 's MAGAZINEs IN OUR COLLECTION NOT LISTED We also carry a fair selection of later issues to date If you cannot find the magazine you are looking for listed in my store, please send me a message , as I have thousands of magazines waiting to be listed , AND NEVER ENOUGH TIME TO PUT ALL THEM INTO OUR STORE , I WILL BE HAPPY TO EMAIL A COPY AND DETAILS TO YOU CHECK OUT OUR OTHER SATURDAY EVENING POST MENTOR MAGAZINE FARMERS WIFE CHECK OUT OUR WESTERN MAGAZINES ARIZONA HIGHWAYS MAGAZINE DESERT MAGAZINE NEW MEXICO MAGAZINE WESTWAYS MAGAZINE SOUTHWEST ART TEXAS HIGHWAYS AND MORE all returns are subject to a 20% return / restock / handling charge , any return will also forfeit any multiple item discount for other item purchased at the same time when applicable