WHAT IS IT? A color-enhancing, safe, gentle cleansing shampoo that improves the color and tone of lifeless, dull silver, gray or white hair. Adds shine and negates yellow or brassy tones on highlighted or blonde-tinted hair. WHO IS IT FOR? Anyone who wants to brighten or revitalize white, gray or blonde hair, both natural and/or highlighted, while negating yellow or brassy tones and releasing an astonishing shine. WHAT DOES IT DO? On gray hair it brightens dull gray tones and adds shine. On blonde hair it negates unwanted brassy tones. Adds protection to all hair types with UVB absorbers.