RUSK? Deepshine? Permanent Conditioning Cream Color utilizes the most advanced haircolor technology from Italy. Micro Pure Pigment Technology ensures haircolor molecules penetrate deeply, producing longer-lasting results. Advanced Marine Therapy evens out porosity and seals the cuticle to improve the overall strength and integrity of the hair. This permanent haircolor provides incredible color clarity, yielding consistently silky, shiny results. Directions: - Mix with Deepshine Shine Enhancing Cream Developers for optimum color results. Choose the appropriate developer depending on whether you need to lift or deposit color. - Mixing ratio for a standard Deepshine color formulation is 1 part color to 1 parts developer.