Pure Creativity. Pure Artistry. Unlimited Possibilities! Introducing the new intense Rusk Deepshine Direct Advanced Marine Therapy Color Collection! You get optical color shock for maximum impact. Intense direct color available in 10 vibrant shades: Purple, Pink, Red, Yellow, Teal plus Icy White (Toner), Blue, Green, Merlot and Orange! Deepshine Direct intense, vibrant colors can be used individually or mixed together for endless color transformations. The unique cream formula allows multiple colors to be precisely applied across the same strand, witout bleeding, to create unique stacking effects. New Icy White can be used as a toner, or to help eliminate yellow from blonde or gray hair. Deepshine Direct empowers you to create color expressions for your clients that will command attention. Directions: Pre-lighten hair with a Rusk Deepshine Lightener - Deepshine Direct Color (Teal, Green, Blue, Purple Pink), Pre-lighten hair to Level 8, 9, or 10, up to 30 minutes. Apply to dry hair. - Deepshine Direct Color (Red, Orange Yellow), Pre-lighten hair to Level 7 or 8, up to 30 minutes. Apply to dry hair. - Deepshine Direct Color (Merlot), Pre-lighten hair to Level 6 or 7, up to 30 minutes. Apply to dry hair. - Deepshine Direct Color (Icy White**), Pre-lighten hair to Level 9 or 10, up to 5 to 15 minutes. Apply to damp hair. *HEAT IS NOT RECOMMENDED. **Deepshine Direct Icy White appears blue when squeezed from the tube. Icy White can be used as a toner or to help eliminate yellow from blonde or gray hair.