SEE BELOW for MORE MAGAZINES' Exclusive, detailed, guaranteed content description!* With all the great features of the day, this makes a great birthday gift, or anniversary present! Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED. TITLE: WARD's AUTO WORLD Magazine [ Marvelous vintage magazine with great features!] ISSUE DATE: October 1974; Volume 10, Number 10 CONDITION: Standard magazine size, Approx 8oe" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo) IN THIS ISSUE: [Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 ABOUT OUR COVER -- Shocked. Simply $hocked That's how many inflation-riddled Americans felt when they got their first look at 1975 model prices Up an average of $400 to $500 and coming atop increases posted during the '74 model year that averaged more than $500 per car. the new window stickers do nothing for the auto-makers' confidence heading into the new model year. To be sure, there's more of practically everything in the '75s -- better fuel economy, lower maintenance costs, and lots of creature comforts. But selling these pluses over the dominant minus for '75 -- price -- will mightily tax the talents of Detroit's super salesmen They may get some help, however, if used car prices keep pace with the new models. Ward's Auto World's three-part feature, "The Price Game," starts on page 31. Cover Illustration by Dick Mayer. ABOUT OUR AUTHORS -- Dave Smith is editor and Ery Maus managing editor of Ward's Auto World. Al Rothenberg ,s a contributing editor Harry Stark is editor and Gary Witzenburg and Alan Binder are associate editors of Ward's Automotive Reports. Al Wrigley is auto editor of Metalworking News and American Metal Market. Dan Miller is auto editor of the Chicago Daily News_ Jim Jones is Detroit bureau chief of Newsweek. David Beesley is president of a New Jersey advertising agency Ken Kelley is a Dearborn, Mich., freelancer Gordon Wilkins writes for WAW from England. Bob Dietsch is business editor of Scripps-Howard Newspaper Affiance, Washington, D.C. FEATURES: Sizing Up the '75s: Beauty and the Beastly Stickers . . . David C. Smith. Marketing the '75s: Detroit and the Reluctant Buyer . . . Al Rothenberg. As Used Car Prices Go, So Go '75s . . . Alan Binder. DEPARTMENTS: Ward's Wrapup: Deadline Breaking News . . . WAW Staff. Your Page: Reader's Forum. Editorial: WA W Adds Its Selections To '75 Model Name Parade . . . David C. Smith. Speaking Out: It's Time to Take Stock -- At All Levels . . . David Beesley. Assembly Line: Strike Losses May Be Recouped in 4th Period . . . Harry A. Stark. Washington Wrapup: Strip Away Rhetoric And Outlook Is Lousy . . . Robert W. Dietsch. World Wrapup: Japan's European Auto Offensive Cools Down . . . Gordon Wilkins. Where Saudi Arabia Now Stands on the Oil Issue . . . Robert W. Dietsch. The Pipeline: Electronic Ignition Major Plus in '75s . . . Erwin Maus Ill. Technical Takeout: AMC First To Revive Overdrive . . . Gary L. Witzenburg. Materials Manufacturing: Where We Stand On Plastic Gas Tanks . . . Al Wrigley. Auto People: Cole's Swan Song: Creativity Now Stifled . . . James C. Jones. In Print: The Rise and Fall Of Billy Durant . . . Isabelle A. Smith. What's New: '75 Model Changes Spur Machinery Manufacturers . . . Al Wrigley. Big Wheels: Safety, Emissions, Noise Tell '75 Truck Story . . . Ken Kelley. Furrows: Farm Machinery Abounds . . . Ken Kelley. Auto Talk: Buy Now and Save? Prices May Go Higher . . . WA W Staff. Amoco: Unleaded Fuel Supply Ample; One Grade of Gas Seen by the 1980s . . . Dan Miller. ______ Use 'Control F' to search this page. * NOTE: OUR content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date. This description copyright MOREMAGAZINES. 18 19 20 21 22 23 24 25 26 27 28 29 30 31