SEE BELOW for MORE MAGAZINES' Exclusive, detailed, guaranteed content description!* With all the great features of the day, this makes a great birthday gift, or anniversary present! Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED. TITLE: Advertising Age Magazine [ Rare business and Advertising magazine! See FULL contents below!] ISSUE DATE: Monday, February 6,1984 Vol 55, No. 6 CONDITION: LARGE sized magazine, Approx 15" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo) IN THIS ISSUE: [Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 COVER: Bright picture for TV Syndicators. Hits bring big off-network bucks. THE FALL GUY; DYNASTY; HART TO HART; MAGNUM P. I. HIGHLIGHTS: Southland Corp. is rolling its Epic house-brand cigaret into markets across the country. See Page 6. The mood was upbeat at the annual convention of the International Newspaper Advertising Marketing Executives. See Page 10. An Assn. of National Advertisers survey of its members indicates a downward trend in tv and radio commercial production. See Page 12. Campbell Soup Co. and People have completed a study showing that more men are influencing food purchases. See Page 12. Metromedia chairman and president John W. Kluge moves closer to accomplishing his proposed leveraged buyout of the company. See Page 12. Nicorette chewing gum, the first approved nicotine-based smoking deterrent, readies its marketing strategy. See Page 26. XL, the men's magazine created for convenience stores last year, appears to have found its niche. See Page 44, Rubbermaid will be extending the durability theme used in its last campaign when it adds a new tag line to ads for its consumer products. See Page 46. Atari will shift its marketing emphasis toward the consumer under the leadership of new chairman-chief executive officer James Morgan. See Page 47. CORPORATE CLOSEUP: Cosmair Inc.'s acquisition of Warner Cosmetics last month puts the U.S. agent and distributor for L'Oreal and Lancome cosmetics within striking distance of its major competitors here. See Page 4. INTERNATIONAL: Sarajevo will feel the promotional power of U.S., European and Japanese marketers during the two weeks of the Winter Olympics starting tomorrow, but the Yugoslav organizers of the event are not feeling it as much as they had hoped. See Page 32. If McDonald's Corp. decides to tackle the restaurant business in Istanbul, more than three million Turks will be ready. The company told security analysts last fall that Turkey is one of several new European markets it may eventually add to the 13 it now operates in. See Page 34. McCann-Erickson Thailand-will begin a two-pronged family planning campaign here the end of March, but the agency will find it difficult to match the results of the world's most successful birth control program. See Page 35. VIDEOTECH: Tv syndicators are offering stylish first-run series that focus on "the good life." See Page 36. Netcom International is moving into the satellite delivery business for syndicated tv programs. See Page 37. MAGAZINE: Money, after years of struggling to establish itself, has become a money-maker for Time Inc. See Page M-4. Tv syndication: Through its production and distribution prowess, this billion-dollar segment of the tv business has provided the networks with a force to contend with. See Page M-11. "Concentrated/Full Frequency": It's a business-to-business ad executive's system that is designed, he says, to improve advertising effectiveness. See Page M-32. REGULAR FEATURES. ADBEAT. MEDIA PEOPLE. ADVERTISING MARKETPLACE. NEW PRODUCTS. AGENCY PEOPLE. PHOTO REVIEW. CON-SID-ERATIONS. PRESSTIME. EDITORIAL. REGIONAL NEWS. FOR THE RECORD. VIDEOTECH UPDATE. FORUM. WASHINGTON BEAT. LETTERS. WORLD NEWS ROUNDUP. ______ Use 'Control F' to search this page. * NOTE: OUR content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date. This description copyright MOREMAGAZINES. 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED.