SEE BELOW for MORE MAGAZINES' Exclusive, detailed, guaranteed content description!* With all the great features of the day, this makes a great birthday gift, or anniversary present! Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED. TITLE: Advertising Age Magazine [ Rare business and Advertising magazine! See FULL contents below!] ISSUE DATE: Monday, February 13, 1984 Vol. 55, No. 7 CONDITION: LARGE sized magazine, Approx 15" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo) IN THIS ISSUE: [Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 COVER: A new Fred Silverman looks ahead. Candid Conversation. Cover photo by Michael Tweed. HIGHLIGHTS: Toy Manufacturers of America is seeing robots and tv tie-ins leading the trends for next year at its annual Toy Fair in New York. See Page 6. The American Advertising Federation has joined other media organizations seeking a repeal of the broadcasting "fairness doctrine." See Page 10. Glamour is planning a special promotion keyed to the 10th anniversary of its "Outstanding Working Women" feature. See Page 52. International Automobile Importers is taking on Pontiac and Mercedes in an $11 million comparison ad campaign. See Page 56. J. Walter Thompson USA has picked up advertising for Quaker Oats Co. but has lost Uncle Ben's Foods. See Page 60. Barq's root beer executives are optimistic about the brand's future after spectacular results of its ad campaign. See Page 64. Procter Gamble will be able to put more media punch into its sweepstakes promotions under a new Federal Trade Commission accord. See Page 64. Arthur Treacher's Fish Chips has emerged from reorganization under Chapter 11 with its fourth owner in five years. See Page 68. Kitchens of Sara Lee is trying to capitalize on the success of its frozen croissant line with the in-troductidh of filled croissants. See Page 68. CORPORATE CLOSEUP: SFN Cos., armed with a boardroom mandate to diversify and thereby hedge against a softening textbook market, has purchased several companies in broadcasting and publishing. See Page 4. INTERNATIONAL: Sony Corp.'s annual share- holder meeting in Tokyo--nor-mally a calm affair--erupted earlier this month over the marketer's latest Japanese ad for Its Betamax videocassette recorder system. See Page 40, Gillette Co. Is getting ready to give 13I3DO International accounts in three European countries, and more business elsewhere, many sources believe, See Page 40. The French Assn. of Advertising Agencies is challenging the French government's attitude toward new media and its policies concerning future tv channels, local radio, satellite and cable tv. See Page 41. VIDEOTECH: The Big 3 tv networks, after a series of belt-tightening and re- structuring moves, are pursuing policies of streamlining and prudent spending. See Paw, )(), MAGAZINE: Meet the new Fred Silverman: From CBS to ABC to NBC and beyond, he's still in the prime of his productive career and a powerful figure in the tv business. See Page M-4. Financial Services Marketing: Deregulation has added innovation in marketing to the vocabulary of banks, brokerages and other purveyors of money. See Page M-9. Two commissioners of the Federal Trade Commission debate the pros and cons of the new deception policy bill the FTC passed by a narrow margin. See Page M-27. ACCOUNT CHANGES. FORUM. ADBEAT. LETTERS. ADVERTISER PEOPLE. MEDIAMOVES. ADVERTISING MARKETPLACE. OBITUARIES. COMING CONVENTIONS. PHOTO REVIEW. CON-SID-ERATIONS. PRESSTIME. CORRECTIONS. PUBLIC RELATIONS. CLARIFICATIONS. REGIONAL NEWS. EDITORIAL. VIDEOTECH UPDATE. FOR THE RECORD. WORLD NEWS ROUNDUP. ______ Use 'Control F' to search this page. * NOTE: OUR content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date. This description copyright MOREMAGAZINES. 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED.