SALON FRESH COLOR...EVERY DAY Color depositing shampoos and conditioners are used between permanent hair color applications to seal in your color and keep it fresh; WHY LIVE WITH HAIR COLOR FADE IF YOU DON?T HAVE TO USE IN PLACE OF YOUR REGULAR SHAMPOO; They're fast simple to use in the shower, Rich, high-lather cleansing, semi-permanent, true-tone color deposit every time you shampoo; works with all permanent and semi-permanent brands, 4-8 applications per bottle REFRESH MAINTAIN your color tone in 2-5 minutes; CREATE color on bleached color treated blonde hair in 2-5 minutes; REPAIRS your hair reduces breakage; BondHeal bond rebuilder technology repairs bonds and strengthens hair from the inside out; Counteracts damage caused by bleach and hair color PLANT-BASED; Our shampoos are crafted to cleanse and hydrate your hair with plant-based ingredients such as palm coconut for healthy hair.