MoroccanoilBlonde Perfecting Purple Shampoo - Brand new 6.7 oz What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Key Benefits: - Counteracts Yellow or Orange Tones - Repairs - Cleanses without Drying Formulation: Liquid Highlighted Ingredients: - ArganID Technology: Infuses the antioxidant powers of argan oil into hair while simultaneously helping to repair and seal the cuticle. - Violet Pigments: Impart color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen. Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product comes in recyclable packaging. What Else You Need to Know: The gentle cleansing formula contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID technology to help repair hair from the inside out. Clinical Results: In an independent study on consumers ages 18 to 65, after 1 application: - 91% said it refreshes dull highlights - 92% said brassiness was toned down on blonde or grey hair