The Milk Shake Advanced Creative Permanent Color Formula contains an innovative amino acid complex. This complex of 18 amino acids derived from wheat and soybean replaces any use of animal-derived keratin. A conscious choice to ensures the high quality of the product and its effective performance on hair, without any compromises. Nature merges with technology in order to bring brightness, protection, and vitality to hair. Milkshake colors increase elasticity and strengthen hair. Increases brightness and the health of hair strands. Hydrates and reduced the frizziness effect. Mix 1 part Milk Shake Creative hair color with 1.5 part Milk Shake Oxidizing Emulsion and mix thoroughly. Made in Italy. ATTENTION: These products require professional expertise. The seller is not liable for any adverse outcome resulting from the use of this product.