Lido Toy Company was founded in the late 1940s. They took advantage of the post-WWII plastic boom and created a plethora of toy soldiers and friends for a generation of children. Here we have a rhinoceros, which was sold in a Jungle Land set as well as included as a cereal premium on Kellogg's products. This figure is molded in a gray plastic and measures approximately 1 inch tall and 2 1/2 inches long. It's in good vintage condition with normal signs of light play wear.