L'oreal Paris Hair Color Feria Permanent 721 Dusty Mauve Hair Color New. Fr Shpg About the products: Edgy hair colors make a fun switch from traditional hair colors Shimmering hair dye provides 3x the highlights for a radiant look Gentle hair dye conditions hair as it colors so hair looks its best Hair dye cream is easy to apply and provides full coverage in one application Bring some new life to your hair by mixing up your color with Feria Glam Grunge Hair Color from L'Oreal. This line is made up of on-trend hair colors that are the perfect balance between traditional colors and bright, bold hair colors. The hair color cream is easy to apply and conditions as it colors, leaving your hair with a striking new shade without drying it out. With three times the highlights, this multifaceted hair dye offers a shimmering look you'll love. More Info UPC-A: 0 71249 35987 7 EAN-13: 0 071249 359877 Country of Registration: United States Brand: L'Oreal Paris Feria Model #: K2673900