L'Oreal Technique Chroma True Reds Chroma Sangria- 1.74oz L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. -No need to pre-lighten or bleach hair prior to application. SIZE: 1.74 oz. NEW, UNUSED, SEALED TUBES OF COLOR PHOTOS OF ACTUAL ITEMS SOLD FREE SHIPPING IN THE UNITED STATES!! PRICES VARY ACCORDING TO AVAILABILITY DEMAND!! COLOR REQUIRES A DEVELOPER TO ACTIVATE CORRECTLY *FOR PROFESSIONAL USE ONLY ~ BLUESTAR IS NOT RESPONSIBLE FOR ERRORS MADE BY NON-PROFESSIONALS THANK YOU FOR SHOPPING BLUESTAR BEAUTY SUPPLY!! Listing Updated/Revised as of 04/05/2025 (AB)