L'Oreal Paris Hair Expertise Ever Pure Blonde Shampoo 8.5 oz. Sulfate Free Shampoo For Blonde Hair: This blonde hair shampoo is exceptionally gentle on colored hair, and is specially formulated to help neutralize the look of brassiness and balance blonde hair with total system Blonde Shampoo With Iris Botanicals: Sulfate Free formula with Purple Iris extracts, EverPure Blonde System neutralizes brassiness and hydrates over-processed hair, restoring shine and protecting your color The EverPure Blonde System: For best results, use EverPure Blonde shampoo and conditioner in tandem, for a gentle cleansing hair care system that balances blonde hair and neutralizes brassiness Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens, DMDM hydantoin, added phthalates, dyes and gluten ingredients. Always color caring and powered by science L?Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics