WHAT IT IS Joico Blonde Life Brightening Conditioner is designed for illuminating hydration and softness. WHAT IT DOES Forget those dense, overly heavy moisturizing treatments designed for bleach blondes. Wersquove teamed the lightness of a lotion and the power of a serum in our deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.