Soothing and freshening: The powder gently absorbs excess moisture, keeping the skin dry and soft while simultaneously soothing and freshening it with Aloe Vera Vitamin E. Dermatologist tested: The powder has been rigorously tested by dermatologists to ensure its safety and effectiveness for use on baby's skin. Free from harmful additives: It contains 0% added dyes, parabens, and phthalates, reducing the risk of irritation or allergic reactions. Made of 99% natural, plant-based cornstarch: This natural ingredient is gentle on the skin and helps to absorb excess moisture without causing irritation. Prevents heat rash and chafing: By absorbing excess moisture and eliminating friction, the powder helps to prevent common skin issues like heat rash and chafing. Suitable for both adults and babies: While designed for babies, this powder can also be used by adults to keep skin dry and comfortable. Clean, classic scent: The powder has a clean, classic scent that leaves your baby smelling fresh and feeling comfortable. Johnson's Baby Pure Cornstarch Powder with Aloe Vera Vitamin E is trusted by mothers for its mild and gentle formula, providing softness, protection, and comfort for your baby's skin.