LOQUAY PURE COLOR PRIMER HAIRCOLOR ICE PLATINUM 2 TUBES IN ONE BOX 60G / 4.2 oz. (Last One) FREE SHIPPING IN THE UNITED STATES! (Please note that we do not control the delivery methods of our shipping vendors e.g. USPS - UPS) Key Features Cream-based formula Comes in two 60?g tubes of color cream Recommended lift level: Best applied on hair already lightened to a Level?9 or 10 (pale yellow to almost-white) for optimal pigment payoff. Processing time is 3?10 minutes, depending on desired tonality. Color benefits: Provides cool blonde tones Enhances shine and silkiness, targeting Latin hair textures Includes coverage for gray hair Gluten?free, ammonia formula, with emollients for hydration Longevity: Permanent dye that lasts up to ~20 washes, though color longevity may vary with maintenance and hair porosity Usage Tips Pre?lighten properly Ensure hair is at least Level 9?10 (pale straw/yellow). Many users stress that without proper lift, you won?t achieve icy tones. Mixing + application Combine one tube of color cream with 10-volume developer. Apply evenly, monitoring at 3?10 minutes to avoid over-toning. Toning maintenance To counteract residual warmth: use a toner or a purple/blue-violet demi-permanent deposit to neutralize yellow. Many DIYers recommend bleach + toner + color for best silver/platinum result. Ideal for: Those aiming for blue blonde tones Users who already bleached their hair very light Latin hair types in need of both color and hydration To sum it up: ICE?PLATINUM is a premium cream coloring kit offering cool-toned platinum/ice shades. It's ideal if your hair is pre-bleached very light and you're looking for a quick toning gloss without additional bleach. Just be sure to monitor processing time and use tone-correcting shampoos or periodic toners to keep the look fresh. If you're starting from darker hair, your first step should be a proper bleach + toner phase before using for best results. TONER/DEVELOPER REQUIRED ~ SOLD SEPARATELY FOR PROFESSIONAL USE ONLY ~ BLUESTAR CANNOT BE HELD RESPONSIBLE FOR ERRORS MADE BY NON-PROFESSIONALS THANK YOU FOR SHOPPING BLUESTAR BEAUTY STORE!! Listing Updated / Revised as of 08/14/2025 AB!