American Crew’s Forming Cream is an easy to use, no-fuss styling cream that can be used across all hair types. With medium hold and shine, this versatile cream helps make hair look fuller and thicker and ideal for beginners who are new to hairstyling. About the brand: Created for men and the stylists they trust; American Crew offer a vast range of grooming products that are straightforward and easy to use. In their 25+ year history the brand continues to adapt to trends and take pride in innovating and developing products that meet the needs of all men across the globe. Ingredients Aqua, Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax, Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum, Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl-3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben. Directions Work a small amount evenly through damp or dry hair and style as desired.