For Sale - New Book Alpha Dogs Overview: "Alpha Dogs" tells eight stories of eight successful entrepreneurs and how they each used a specific strategy, from reinvention to branding to community focus, to become an industry leader. For years, Donna Fenn has been fascinated with trying to figure out how small businesses in "commodity" industries can outpace the pack, smash their competition and become dominant. For instance, how does one ice cream shop produce much higher sales than its competitors, and dominate the ice cream market of a city? These star small businesses, or "Alpha Dogs" have eight strategies that make them the leaders of the pack (Four of our eight Alpha Dogs are women). Each chapter profiles an Alpha Dog who personifies one of the eight strategies: Innovate the Mundane; Convert Your Employees; Seduce Your Employees; Engage Your Community; Brand Your Company; Embrace Reinvention; Transform with Technology; and Build a Village. Pages 240 Paperback Code - B1080 J.AR