Our Alpha Dog Series, "Day's Paw" Shampoo comes in 3 different situational categories: THE CALM FORUMLA - is a gentle, deep cleansing shampoo that leaves a wonderful, long lasting mango, rose, and muguet scent. This shampoo is blended with natural ingredients, including the Argan Oil to promote the volume of your pet's coat as well as reducing damaged hair. This is the ideal shampoo for battling dry and brittle hair as well as nourishing the skin coat. THE REJUVENATION FORMULA - is a very gentle, deep cleansing shampoo with a wonderful, long lasting strawberry,orange,honey scent ideal for puppies dogs of all ages. This shampoo is great for pets that have sensitive skin, atopic issues, or are prone to skin allergies. It is blended with premium natural ingredients to produce an amazing coat. THE SERENITY FORMULA - is a gentle, deep cleansing shampoo that leaves a wonderful, long lasting orange citrus scent. This shampoo is blended with a natural Royal Jelly extract that calms and relaxes the skin coat through a natural regenerative process. This shampoo gives the coat a brilliant shine, reduces inelasticity, and administers anti-tangle. This shampoo is the best choice for controlling fine silky hair. All natural shampoo pH balanced; Tearless Deep cleansing Aloe vera additive Long Lasting Fragrance