Hello, Thank you for visiting and buying in our store Pride of Madeira (Echium fastuosum candicans) – Exotic Blue Flowering Shrub Seeds Bring dramatic color and structure to your garden with Pride of Madeira, also known as Echium candicans or Blue Tower of Jewels. This stunning, fast-growing shrub produces bold, upright spikes of electric blue-purple flowers in early spring—an absolute magnet for bees, butterflies, and hummingbirds. Perfect for sunny, coastal, and low-maintenance landscapes, this drought-tolerant plant thrives in zones 9–10 and adapts well to rocky soil, salty air, and wind. Its sculptural form and silvery leaves add year-round interest, especially when mature. Why You'll Love It: Striking flower spikes up to 20 inches tall Low-maintenance and thrives in tough conditions Pollinator-friendly: attracts bees, butterflies, and birds Ideal for coastal gardens and dry climates Germination Tips: Sow in a mix of 50% compost and 50% sand Maintain daytime temp: 68–70F (20–21C); nighttime: 35F (1–2C) Needs light to germinate—cover very lightly with sand Use a grow light (18 hours/day) and keep soil slightly moist Germinates in 2–8 weeks A show-stopping plant that brings bold beauty to your landscape—just give it space to shine!