Created by Guy Tang, we are a social media power house and industry leader by setting trends, launching innovative products, and empowering a worldwide network of #hairbesties to find their #mydentity through fun, excitement, and education. Key benefits Super fine mist application allows for touchable, moveable hold without collapsing the style Increases shine to give the ideal color reflection when taking photos Quick drying formula great for layering and bulking up the style Increases shine to give the ideal color reflection when taking photos