Rare Advertising Age Magazine March 5 1984 and 50 similar items

SEE BELOW for MORE MAGAZINES' Exclusive, detailed, guaranteed content description!* With all the great features of the day, this makes a great birthday gift, or anniversary present! Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED. TITLE: Advertising Age Magazine [ Rare business and Advertising magazine! See FULL contents below!] ISSUE DATE: Monday. March 5, 1984; Vol. 55, No. 10 CONDITION: LARGE sized magazine, Approx 15" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo) IN THIS ISSUE: [Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 HIGHLIGHTS: Two Federal Trade Commission members have told Congress that new ad-case selection policies supported by Reagan administration appointees have "virtually no legal precedent:* See Page 6. Procter Gamble and Chesebrough-Pond's began airing in court their differences over the advertising for competing Wondra and Vaseline Intensive Care skincare lotions. See Page 6. Dr Pepper is planning to boost its advertising and marketing efforts after becoming a privately owned unit of Forstmann Little Sr Co_ See Page 12. International Data Corp. vp-marketing Joseph Levy says that computer software companies are missing the mark in their advertising and losing potential sales. See Page 45. Two market research companies have unveiled new sophisticated devices and diagnostic services for measuring tv audiences. See Page 56. Europe account after the account had been considered ripe for a move to Ogilvy Mather International last year, according to sources. See Page 43. Brazil's carnival, the high point of the Brazilian year, which is being celebrated during five days this month in Rio de Janeiro, is becoming an unprecedented media and advertising event. See Page 43. CORPORATE CLOSEUP U.S. News World Report Inc.'s financial success--its stock has soared to $625 a share--may bring an end to the 22-year-old span of employee ownership. See Page 4. INTERNATIONAL: The World Health Organization in Geneva is about to be attacked by an international consumer group with demands for a tough pharmaceutical marketing code at the WHO's annual meeting in May. See Page 42. Britain's Independent Broadcasting Authority is being pressured to launch an investigation this year into the practice of tv stations granting volume discounts to agencies and advertisers. See Page 42. J. Walter Thompson Co. appears to have kept the lion's share of the $45 million Ford of VIDEOTECH: The tv networks already are gearing up for development of new series for the 1984-85 season. See Pages 47-49. The Summer Olympics in Los Angeles will interrupt regular production of tv series there, and possibly delay the start of the new tv season. See Page 47. Warner Amex Cable of Cincinnati is teaming with independent station WXIX-TV to bring interactive commercials to viewers. See Page 50. MAGAZINE: Network news is facing an, uncertain future as it is challenged by alternative news sources and a pervasive discontent with the quality of the news itself. See Page M-4. Personal Computers: The fun-and-games beginnings of the industry have evolved into a real marketing battle among companies to survive. See Page M-11. Agency-client conflict is a problem on the rise as the latest discussion among ADVERTISING AGE Magazine's Sounding Board members shows. See Page M-64. REGULAR FEATURES. ADVERTISER PEOPLE. LETTERS. ADVERTISING MARKETPLACE. MEDIA PEOPLE. AGENCY PEOPLE. NEW PRODUCTS. CON-SID-ERATIONS. PHOTO REVIEW. CORRECTIONS. PRESSTIME. CLARIFICATIONS. REGIONAL NEWS. EDITORIAL. VIDEOTECH UPDATE. FOR THE RECORD. WASHINGTON BEAT. FORUM. WORLD NEWS ROUNDUP. ______ Use 'Control F' to search this page. * NOTE: OUR content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date. This description copyright MOREMAGAZINES. 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED.