PURE OXI 10 Volume Creme Developer is thick, fully stabilized and formulated to gently lift natural hair color pigment with vibrant, fade resistant results. Liter Contains a revolutionary pH adjuster that neutralizes the ammonia in permanent hair color, transforming it into a no-lift, deposit-only hair color With no lifting action, it is the perfect choice for coloring the hair the same level or darker, low lighting, refreshing the length and ends, corrective color application and toning prelightened hair. Mixture forms a rich, creamy consistency that stays moist and allows for precise application.