Kerastase Genesis Hair Serum Daily Strengthening Treatment for Weak or Damaged Hair Nourishes and Reinforces Hair Anti Breakage Silicone Free For Weakened Hair Serum Fortifiant is a leading global luxury professional haircare brand. Born in Paris in 1964, the brand has built its reputation on delivering on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by . Kerastase adopts a to care for and all individuals, as well as the world we live in. Our hair care collection that treats hair fall due to hair breakage from brushing. The Genesis collection is a dual action fortifying system professionally formulated to strengthen hair and reduce hair breakage. Expert Formulas Edelweiss Native Cells Ginger Root: Detangle, moisturize, and increase strength and softness. Fusio-Dose Instant Transformation, Infinite Possibilities. In-Salon Service Make an appointment in your Kerastase salon for a personalized hair diagnosis. Gently Cleanses Scalp and Hair Intensely Moisturizes and Easily Detangles Strengthens Hair Weakened by Heat Damage and Brushing Gently Cleanses Scalp and Hair to Remove Excess Buildup Strengthens Hair Weakened by Heat Damage and Brushing Nourishes and Easily Detangles Hair Intensely Moisturizes and Adds Body Strengthens Hair Weakened by Heat Damage and Brushing Easily Detangles and Prevents Split Ends Intensely Nourishes and Hydrates Hair Strengthens Hair Weakened by Heat Damage and Brushing Smooths and Easily Detangles Protects Against Heat Styling Delivers Up to 24 Hours of Frizz Protection Strengthens Hair Weakened from Brushing and Over-Styling Strengthens Hair Weakened by Heat and Brushing Hydrates Hair and Adds Shine Has a Lightweight, Non-Greasy Finish What is the fragrance in Serum Fortifiant Hair Serum? Inspired by the energy flowing from modern colognes, Genesis fragrance is a bright, invigorating scent of bergamot a hint of aromatic green. How often should I use Serum Fortifiant Hair Serum? For best results to strengthen weakened hair, we recommend using Serum Fortifiant Hair Serum daily after using a shampoo and conditioner or hair mask. Should I use Serum Fortifiant Hair Serum on wet or dry hair? We recommend using Serum Fortifiant Hair Serum on damp, towel-dried scalp after cleansing with and treating with a conditioner or hair mask. After applying the hair serum, proceed to blow dry or let hair air dry. Do not rinse. Should Serum Fortifiant Hair Serum be applied to the hair or scalp? Serum Fortifiant Hair Serum should be applied to the scalp in order to strengthen hair and prevent hair fall due to breakage from brushing. Apply to parts of the scalp where your hair needs the most strength and in areas where you notice less density What is the difference between hair-fall and hair-loss? Hair-loss is defined by 100 strands falling from the roots per day due to the hardening of collagen hair shaft. Hair-fall is defined by 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet) OR breakage. Renforcateur Conditioner Nutri-Fortifiant Shampoo Hydra-Fortifiant Shampoo Reconstituant Hair Mask Defense Thermique Serum Fortifiant Serum