The J Beverly Hills line, of 94 intermixable shades, is infused with argan oil, black pearl powder, acai berry and aloe vera. Our colour line provides an unmatched level of colour intensity, vibrancy, and hair conditioning. Combined with the j beverly hills developers, this single line concept features demi, semi and permanent colour options allowing translucent, opaque or matte all from the same tube. This 5 step formulation guarantees predictable results with up to 100% grey coverage.