Innovative formulas rejuvenate dry, brittle and damaged hair leaving it feeling soft, touchable, luxurious and full of body and bounce. Formulated with Damage Cure Complex to increase strength and Vibrant Color Complex to protect color. Key Benefits Repairs inner structure and outer cuticle layer Scientifically proven superior hair color retention Helps protect against UV rays, heat styling and environmental damage Gives luxurious body and bounce Ideal For Straight and wavy hair with fine to medium texture. Always Safe For Color treated, chemically-treated, keratin treated and relaxed hair.