e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts Separates Lashes. Long-Lasting Formula, Vegan Cruelty-Free, Black What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect. Why you'll love it: Gives your lashes maximum curl and lift Double-sided and curved silicone brush works to separate, lift, and curl each lash Smudge- and flake-resistant formula Vegan and cruelty-free Get maximum curl and unbeatable lift?no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up. All e.l.f. products are proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic. MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable liftno lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever. SEPARATES LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. PRECISION APPLICATION: This mascara's double-sided and curved silicone brush works to separate, lift, and curl each lash. LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up. SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100 cruelty-free and Vegan.