Pure White 30 Volume, 16 oz Pure White is a line of dedicated cream developers to be used with permanent colors and all powder and liquid lighteners. Stabilized for 3 years shelf life Soy complex conditioning Can be mixed with any Clairol hair Creamy consistency for bowl/brush or bottle application Designed for standard lightening action and superior gray coverage Laboratory stabilized formula guarantees consistent, predictable results Contains protective conditioners and emollients to guard the hair from damage and condition while developing Available in 10, 20, 30, and 40 Volume: 10 Volume for gentle lift 20 Volume for normal lift 30 Volume for extra lift 40 Volume for maximum lift