Natural Oatmeal Formula: Enriched with natural oatmeal and rich emollients, this lotion moisturizes the skin for a full 24 hours. Oatmeal is known for its soothing properties and helps to prevent and protect dry skin, providing temporary relief from scaling and chapping. Fragrance-Free: The lotion is fragrance-free, making it suitable for individuals with sensitive skin or those who prefer products without added scents. Clinically Proven: Clinically proven to relieve dry skin, this lotion has undergone testing to ensure its effectiveness in providing hydration and relief. Convenient Pump Dispenser: Comes in a 354mL size with a pump dispenser, making it easy to use and suitable for daily application. Overall, Aveeno Daily Moisturising Lotion is an effective solution for dry skin, providing long-lasting hydration and relief without the need for added fragrances.