Ditch those unwanted brassy/yellow tones with Joico's instant color-neutralizing Color Balance Purple Shampoo that re-strengthens and protects hair. Benefits Instantly neutralizes unwanted yellow and warm tones in blonde hair Long-lasting results through 12 washes Boosts shine and smoothness Over 2X stronger hair* Controls static Gently cleanses hair Neutralizes unwanted yellow and warm tones Boosts shine and controls static *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together Key Ingredients VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones. GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great. SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Joico's Color Balance Conditioner is the best conditioner and for color treated hair. This conditioner puts the balance back in hair by replenishing essential oils and vitamins nourishing hair from the roots. This conditioner and is specially formulated to be used daily to enhance the look and feel of color treated hair. Joico thrives on producing the greatest hair products for every costumer. Their specially formulated ingredients produce soft, sleek and shiny hair. Joico's experts design products to enhance hairs natural health and beauty. Replacing the vivacity in its costumer's lives, by providing expert hair care products is Joico's goal as salon innovators. This conditioner puts the balance back in hair by replenishing essential oils and vitamins nourishing hair from the roots This conditioner and is specially formulated to be used daily to enhance the look and feel of color treated hair Joico thrives on producing the greatest hair products for every costumer Their specially formulated ingredients produce soft sleek and shiny hair Joico's experts design products to enhance hairs natural health and beauty