Everything is Marketing: The Ultimate and similar items

Author: Fred Joyal; Foreword: Linda Miles; Format: Hardcover; Publisher: Futuredontics, Inc.; ISBN: 9780615276816; Copyright Date: 2009; List Price: $24.95; Length: 280 pages; Edition: 2; Other: Illustrated. Condition: Very Good. Jacket and cover are both still in overall great shape, binding is strong, and pages are unmarked. Same cover design as that shown here. Synopsis: Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step-by-step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen. The first step is learning to recognize that you have the power to transform your patients' health, happiness and quality of life, then infusing that belief into everything: including your office, your team, your advertising, and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like: why dentistry's unique business model is such a huge advantage; how to create an unexpected and unforgettable patient experience; why patients leave your practice, and how you can keep them for life; proven ways to boost patient loyalty and word of mouth; and secrets to building a strong (and happy) team that your patients will fall in love with. Fred's approach to marketing is practical, straightforward, and easy to put into action today! It's an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth. Priority Mail shipping for this item costs $7.00 at the request of the buyer. Otherwise, the shipping rate given here applies to orders shipped via Media Mail within the U.S. only. Orders consisting of multiple purchases packaged together ship by any of these delivery methods at a discounted rate, usually for only $1.00 per additional item plus the shipping fee for the first item (determined to be the one with the highest delivery charge). International buyers: please contact us with your destination country for applicable base shipping rates. Multiple purchases that are packaged together save shipping costs for you, too! Payment is expected within two weeks of placing your order for the first item within a shipment. Paypal is preferred, but money orders and checks (either personal or cashier's) are also accepted. Orders typically ship within 48 hours of PROCESSED payment, excluding weekends and holidays. Inquiries from all shoppers are responded to promptly and courteously. Buyers are encouraged to ask questions prior to placing orders, as all sales are final unless the product you receive differs significantly from that which was advertised here in terms of either the product itself or its promised condition. In other words, "buyer's remorse" does not qualify for a refund. In other words, ?buyer?s remorse? does not qualify for a refund. Exceptions are made only in the event that a buyer is willing to return at his or her own expense an unopened, BRAND NEW item for a refund of the original purchase price only. No original shipping costs will be refunded, unless we are at fault for sending you the wrong item or misrepresenting the product and/or its condition. This hasn?t happened yet, but if it does: you are guaranteed a refund of the purchase price, the original shipping fee, PLUS the cost to ship the item back to us. In addition, we promise that no retaliatory feedback will be left for negative comments received on such transactions. We stand behind our service, and accept responsibility for any mistakes made. Thank you for looking!