Insiders Guide to Direct Mail and 10 similar items

About this Book: This is not a book of theories. It is instead, a real look at the inside techniques developed by the masters of direct mail as revealed by them at The Direct Mail Boot camp held in Hot Springs, Arkansas in the spring of 1992. For four days and four nights, fifteen of the best known names in direct marketing taught Direct Mail Boot camp participants their secrets to success in the direct mail and direct marketing business. What they revealed is the basis for this book. The chapters in this book are laid out in the start-to-finish sequence the experts agreed would lead to the highest chance of success in this business. It is therefore suggested that you read every chapter in order, and not be tempted to skip around. At the end of each chapter you'll find a worksheet covering the most important points covered in the chapter. The worksheets should be reviewed after reading the chapter, and then again, when you start working on your first direct mail project. Note: This is a digital downloadable product.This is not a physical book!