Beautyberry is a loose open shrub valued for its fruits . The relatively insignificant flowers develop into prolific violet colored berry-like drupes which encircle the stem. These fruits remain attractive for a long time although they are generally gone before severe winter weather. Prefers the soil of its natural forest floor habitat - a moist clay or sand enriched with organic matter. It will fruit most abundantly in full sun but may be grown in light shade. The plant needs minimal care once established. The size and loose open habit of beautyberry makes it best for the back of the shrub border where it may be massed in large landscapes or where it may be naturalized