"This is a book about movie ads. It is devoted to the most interesting ads produced during the sound era.  It is divided, somewhat arbitrarily, into genres. Some of the ads shown here are classics, as are the enormously successful movies they touted. Others, of course, are not, either because the films themselves bombed or because they had little print exposure.  In any case, each ad represents the best the agency could do with what it had."

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