Title- "The pause that refreshes" - The ad shows Santa having a Coke at home with a fawn under his easy chair. The art is by Haddon Sundblom. Sundblom, a famed advertising illustrator best known for creating the Coca-Cola Santa Claus, was known in some circles as "the greatest advertising illustrator of them all."
History- In 1931 Coke began placing ads in popular magazines. They wanted the campaign to show a wholesome Santa who was both realistic and symbolic. Sundblom was commissioned to develop advertising images using Santa Claus. For inspiration, Sundblom used Clement C. Moore's 1822 poem "A Visit From St. Nicholas". Moore's description of St. Nick led to an image of a warm, friendly, pleasantly plump and human Santa.
Dimensions- 10 1/4 x 14 inches
Condition- Fair. This was the back cover of a magazine and shows wear, damage on the left edge, and some staining.
Most of the ads in my booth are from tabloid-sized magazines, measuring about 10 ½ x 14 inches. The ads are shipped flat in rigid envelopes reinforced with cardboard inserts and, because of their large size, these ads are expensive to mail. Shipping cost in the USA and Canada is $9 US per order. The good thing is the shipping cost is per order and not per ad. The cost is the same no matter how many ads you buy, if you buy them at the same time.
Buyers outside of North America please contact us for an exact shipping quote.
All of the magazine ads I have listed are guaranteed to be 100% authentic originals, carefully removed from the original magazine.