be curly advanced™ shampoo
Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.
This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.
be curly advanced™ conditioner
Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing conditioner for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.
This silicone-free formula adds and retains 2X more moisture until your next wash* and doubles as a leave-in, boosting hydration by 83%*. When used with be curly advanced™ shampoo it acts as a defensive shield, enveloping curls and coils to protect against humidity and instantly reduce frizz. The conditioner also improves manageability and makes detangling easier.
be curly advanced™ curl enhancer cream
Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity1, 92% more hydration2, and up to 2X the shine3, all while increasing curl definition by 89%4.
Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.
Created with our expert team of texture stylists.
Suitable for
Curl and wave types: 2A – 3C
All hair types: fine, medium and thick
Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.